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| Economics |
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GeM 8600 Economics in a Digital Economy |
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| This course explores the underlying economic forces that govern business in
general and digital business in particular.
It has been argued that the current information revolution will fundamentally transfigure the landscape of business operations in the new millennium. It is further argued that many of the concepts and theories born out of traditional production economies have been confronted, and perhaps undermined, by continuing developments in information technology and telecommunications (ICT). This poses a significant challenge to current thinking on the economics of business, inspiring exploration into how changes in technological frontiers affect models of production, logistics, sales and marketing, and consumption. |
This course will focus on the economic principles that define markets, firms
and consumers, and how they change with the evolution of technology. In
addition, the course will examine which economics variables characterize
"value added" for individuals and businesses, and how these factors are
manifested within electronic channels.
The immediate purpose of this course is to provide students with a solid, theoretical foundation so as to be able to differentiate hype from reality regarding the digital economy. The overarching objective is to infuse students with a portfolio of tools to understand and assess current and future business models bred from the continuing evolution of the digital economy. |
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| Topics Include | |||||
| Economics of human resource management Economic theories of firm formation
and Economics of intangible production New models of value creation in electronic channels |
Market structures, networks and intermediaries Virtual and hybrid organizational forms Economics of information pricing, production and distribution Dynamic pricing models and auctions Macroeconomic models and the role of e-Business |
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Based upon current information; subject to change | |||
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